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AI Generated Content is Against Google's Webmaster Guidelines

Jun 6, 2024   Bhawna Yadav   DIGITAL MARKETING

AI Generated Content is Against Google's Webmaster Guidelines

Artificial intelligence is booming more than ever. Today, we seek help from AI to get our work done. For example, you can create a compelling picture using AI writing tools without learning the technical aspects of designing.

AI-generated content is something that we often use on our websites. It is a stress-free method to deliver high-quality content without putting too much effort. Many businesses take this approach to rank their websites. It is a cost-effective method that keeps your team members focused on core operations.

Despite the multitude of benefits of AI-generated content, many people think that it is against Google’s Webmaster Guidelines. If it is true, it can become a big concern for people who produce AI-generated content.

In this guide, you will learn everything about whether AI-generated content violates Google’s guidelines or not. We will discuss how to create AI-generated content aligned with the guidelines of Google. And also talks about how feasible it can be to use this content for companies. So here we go!

Google's Webmaster Guidelines for AI-written Content

If you're wondering whether AI-generated content is against Google webmaster rules, the short answer is no, but let's take a deeper look at the question.

Google's Webmaster Guidelines don’t mention the ban on AI-written content, but they do have some rules and regulations for spammy automatically-generated content. However, Google emphasizes the importance of having high-quality, relevant, and user-focused content, but if you are going to generate automatically produced content, you need to be aware of these key points of Google's guidelines regarding AI content guidelines:


If you use AI tools or software to generate content, make sure that you are transparent about their use, especially in areas where expertise and trust are critical. For example, in health and finance. It is essential to be aware to maintain credibility and build trust with your audience. Additionally, your content should be aligned with ethical standards and Google’s guidelines.

Quality Content

Quality is an important factor in your content. Google always appreciates unique and high-quality content that provides rich value to its users. Text that makes no sense to the reader but contains search keywords cannot be prioritized in the ranking. Apart from that, if your text is created by an automated tool without human review or curation before publishing, it is also not a good practice to remain aligned with Google’s webmaster guidelines.

Content Manipulation and Spam

Google always discourages content that is not user-focused and manipulates SEO best practices. Many people try to use different practices to enhance their websites' rankings, but their content adds little value to users. This is a black-hat SEO practice and leads to penalties from Google.  Furthermore, if your content is repetitive, keyword-stuffed, or contains spammy practices, it goes against Google’s guidelines.

How to Create AI Content Aligned with Google Guidelines

You can create AI content without going against Google guidelines. For that matter, you need to focus on the quality and user experience of your content. That means following the relevant content marketing strategies that provide the best benefits to your readers.

According to Danny Sullivan, a former analyst and journalist who works for Google to educate the public, the key question is, “Is the content you're producing helpful, reliable, and people-first in nature? That's what we're looking for.” This aligns with Google's E.A.T. (expertise, authoritativeness, and trustworthiness) principles. To ensure your content meets these standards, consider these guidelines:

  • Helpful and Informative: You need to ensure that your content provides answers to questions and offers valuable information.
  • Reliable: Your content must be credible. You can verify facts to ensure your content is accurate.
  • People-First: While creating content, make sure that it fulfills the preferences of your target audience. 

Ask yourself:

  1. Educational Value: After reading your content, will someone feel they've learned enough about the topic to achieve their goal?
  2. User Satisfaction: Will someone reading your content leave feeling like they’ve had a satisfying experience?

Overall, you can make your AI-written content align with the Google algorithm updates with these standards. Remember that, in whatever way you are writing, always maintain trustworthiness, relevance, and a user-centric approach in your content.

How Feasible Can Automatically Generate Content Be For The Companies?

Effective content creation takes a lot of energy and time. If you seek help from AI tools to generate content, you may get many advantages in your content creation. But you need to know that human-written content always outperforms AI content because of the distinct personality that cannot be automated anyway. You can explore these points, which tell why dependable only AI-generated content is not a good approach for companies:


AI can create content on almost every topic, but it lacks sense. You can include the right keywords in your content, but you can miss the right context. This happens because AI creates content taking help from the available content on the internet and twisting it according to the topic. The content can seem original, but it is hard to make high-quality, and engaging content with the help of AI.


AI Content SEO lacks the emotional depth and value that human-created content offers. However, you can write countless topics with the help of AI, but it often fails to develop more engaging content that attracts readers and encourages them to invest more time in your platform. Without human oversight, AI can generate repetitive tasks,  make mistakes, and reduce its quality.

Lack in Generating Sensible Content

If you want to generate content on sensible topics,  the use of AI may not be as beneficial as writing your content with your research and understanding. The sensible topics in which AI may not perform well are thought-provoking articles, personal narratives, in-depth analysis, creative storytelling, emotional storytelling, opinion pieces, humor content, and many others. A digital marketing company helps you in such a situation and delivers content based on your specific needs.

Lack of Human Touch

When you produce content using artificial intelligence, your content is just a matter translated by a program without human review or curation. Machines work faster than humans, but they lack essential human aspects such as emotions. Human written content holds meaningful emotions and values that attract readers. Overall, automatically produced content may feel robotic, and impersonal, and can go against content creation guidelines.

A Final Word

Generating AI content does not violate Google's webmaster guidelines, as long as you ensure that your content meets their standards. You can create AI-generated content with the help of the best SEO company. Doing so will help you save time and money, as well as help you get a good ranking. However, we also discuss how AI content is not a good approach to staying relevant in the industry for a long time. 

AI has many limitations. It lacks a human touch and can render your content less valuable. This is the reason, in the future, we can see the demand for human-written content because it does not matter how much content you submit on your website if it has no purpose of uniting human-written content to make it readable. So it is important that, before implementing AI in your content creation operation, you are familiar with the standards to get a good ranking in the search engines and avoid penalties from Google.

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