Google March 2024 Core Update
May 28, 2024 Manish Bharadwaj DIGITAL MARKETING
As you know, Google is the most popular internet search engine in the world. Its continuous updates on its policies and algorithms sometimes surprise its audiences. Recently, the same thing happened, and many people are wondering about the Google March core update.
Highlights
- Google recently introduced some new updates on algorithm changing.
- Its new core update is about giving more recognition to original content.
- The low-quality content is reduced by 40% in search results.
- The new updates expand its spam policies to restrict content abuse, site reputation abuse, and expired domain abuse.
When you search for something on Google, as a result, many websites come up in front of your screen. But as a matter of fact, you just want helpful results, right? But in reality, there is too much low-quality content that also shows up with the original ones. Even spammy websites are a big problem that misleads users and also results in many negative consequences. This is why, to tackle all such problems in the internet search engine, Google introduced its new March 2024 core update, which nowadays is the talk of the city. Let’s explore it in detail and understand what it is about.
Improved Search Quality
Google has always been at the forefront of people's minds. We all love it because of the valuable content it serves, as well as because it provides endless opportunities for learning and staying informed with the right knowledge. But despite its high efforts, users often come across low-quality content, thinking that it's reliable.
However, Google has been working on improving search engine quality since 2022; this time, Google has taken a robust step toward improving its search quality. Google wants to prioritize websites that are valuable, original, and not copied. If a website is low quality and intended to manipulate the search engine, it will not appear in search results. Google is making some big changes to its algorithm so that high quality content can be ranked higher in the search engine.
Reducing Unhelpful Content
Google March 2024 Core update is going to cut down on low-quality content. There is a plethora of online content that is not up to the mark and provides poor value to users. To recognize this problem, Google has taken a step to reduce low-quality content by 40% in search results. The stuff that is not helpful for the users will not be prioritized in search results. By taking this step, Google is hoping you will get better results that provide valuable answers to your queries.
Google states: “We believe these updates will reduce the amount of low-quality content in Search and send more traffic to helpful and high-quality sites. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.”
New Spam Policies
There are numerous techniques available to manipulate Google. This time, Google is all set to fight against spam content that is trying to improve its visibility by violating Google's policies. Google scales its spam policies and says to remove the lowest-quality content from its search results.
Google states: “We’ll take action on more types of these manipulative behaviors starting today. While our ranking systems keep many types of low-quality content from ranking highly on Search, these updates allow us to take more targeted action under our spam policies.”
This new spam policy helps users engage with a trustworthy website and its content. Google will identify content that is manipulating its policies and going against its new updates. That will help users interact with high-quality content rather than low-quality content.
Scaled Content Abuse
Many website owners take advantage of advanced automation to generate low-quality or unoriginal content. This aims to manipulate search rankings and get a higher ranking without following white-hate practices. This time, Google update strengthens its policy against such content owners. The policy aims to identify abusive behavior that appears in their search engines. Whether the content is generated by humans, machines, or a combination of both, Google will catch it and remove it from its ranking.
Google states: “This will allow us to take action on more types of content with little to no value created at scale, like pages that pretend to have answers to popular searches but fail to deliver helpful content.” This statement from Google indicates that Google is now looking to add value to authentic and high-quality content that will be reliable not only for users but also for website owners.”
Site Reputation Abuse
Google finds an issue with a trusted website that allows low-quality or spammy content from other sources to be published on its platforms. This step is taken because it boosts the visibility and credibility of low-quality content by taking help from repetition of the website. Essentially, this practice goes the opposite direction from the search engine policies, and it is a deceptive tactic where third-party content gets endorsed by reputable sites. However, Google will now take strict action with its latest automation update, and such content is considered spam if it is done just for ranking purposes.
Google said with an example: “For example, a third party might publish payday loan reviews on a trusted educational website to gain ranking benefits from the site. Such content ranking highly in Search can confuse or mislead visitors who may have vastly different expectations for the content on a given website.”
Expired Domain Abuse
To target expired domain abuse where expired domains are pursued to improve the search ranking of low-quality or unoriginal content. This practice is not authentic because it misleads users, and they think the content is coming from a trusted or older site. Google is cracking down on these strategies to ensure that only relevant and trustworthy content will be ranked well.
How Does It Work?
Google is going to make some changes to its algorithms. It will be a set of advanced computer programs that will determine various factors of the content available on websites. It will evaluate the content usefulness to users. Is the content original, copied, or written by AI? Aside from that, Google will consider the website's usability as a critical factor to rank websites in search results.
Google will check whether the content intends to violate search engine policies or if it wants to genuinely work to increase its visibility in search results. By focusing on all of these aspects, Google will ensure that users get relevant and original content. The algorithms will rank trustworthy websites in its search results. The process of identifying low-quality and spammy content continues to refine search rankings, so only relevant websites will be at the top of the search engines.
The March 2024 Core Update Is Roll Out!
Website owners have a two-month period to follow the new rules; however, some of the changes from Google will immediately start. This new Google March Core Update 2024 will reduce poor content and help users get useful, original content, which makes Google more committed to making search engine results better for everyone. The two-month grace period will help website owners adapt their websites according to the new regulations that are introduced by Google.
