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How to Use Google Trends for SEO

May 8, 2024   Saurabh Yadav   SEO

How to Use Google Trends for SEO

We live in a highly competitive time where adapting to changing trends will lead to success. If you are a business professional and want to grow your business, you must follow contemporary trends in global and local markets to beat your competition. Fortunately, we have Google Trends, an amazing tool that helps you learn about market insights, your customs behavior, and the latest market trends, ultimately assisting you in creating compelling SEO strategies.

What are Google Trends?

Google Trends is a free tool from Google that helps users get data and graphs on the popularity of a specific keyword. In 2006, Google launched this software to provide robust support for marketing strategies. Today, a wide range of businesses use this platform for their unique purposes. It is helpful to understand customer behavior and stay informed about what is trending on Google and YouTube.

Today, many people use Google Trends to get valuable insights into the market. But some people are still ignoring it because they think it is quite complex to use, but in reality, it comes with an intuitive interface and easy-to-understand navigation. All you need to do is type your topic into the search bar, and you'll get the result.

Overall, Google Trends identifies emerging trends, understands your customers' preferences, and anticipates rising technologies and demands. It also helps the best digital marketing company refine their SEO strategies according to current market dynamics and consumer behaviors.

Why should you use Google Trends for SEO?

There are many reasons why you should use Google Trends for SEO. The software is an advanced keyword research tool that offers insights into search trends and fluctuations in topics. You should use Google Trends for SEO because of the following reasons:

Trend Identification

Google Trends helps users identify emerging trends and technologies. It's a platform where you can stay up-to-date on trending keywords in your favorite topics. That helps you tailor your content according to the latest marketing trends and customer interest.

Keyword Research

With Google Trends, you can perform precise keyword research. It is one of the best keyword research tools that enables you to discover relevant terms and phrases that people search for in your industry-specific niche. This way, you get access to high-traffic keywords and phrases.

Content Planning

If you are unsure which topic your next blog or YouTube video will cover, don't worry; just go to Google Trends and search your niche to find the trending topics in your niche. That step helps you create content that is engaging and relevant to your target audience.

Seasonal Trends

Many businesses are affected by seasonal trends. Therefore, Google Trends offers data on when interest peaks for certain topics or products. This information helps you anticipate seasonal fluctuations in search volume and adjust your SEO efforts.

How To Use Google Trends for SEO

You can use Google Trends based on your specific business objectives. Getting help from an SEO company is a better option for maximizing your potential and gaining deeper insights into your overall SEO strategies. To use Google Trends for SEO, you can explore these points:

Discover Your Niche

Start by identifying your niche, which will help you reach the right audience. You can prepare a list of those topics that are relevant to your audiences. Then use Google Trends to learn about how these topics perform in searches. For example, if you are going to start an SEO company to offer the best search engine optimization services, you can search your topic on Google Trends to learn about its popularity in the market. To achieve rapid market growth, you can choose any evergreen or trendy niche.

Explore Related Keywords

Searching high-traffic keywords using traditional methods is not an efficient way. But Google Trends helps you find those keywords that are mostly used by people. Assume you find hot topics in Google Trends. It not only highlights those topics but also provides you with trending related keywords. It gives you a roadmap for using high-traffic, qualified long-tail keywords in your SEO practices. Overall, you can easily find trending keywords with proper statistics, as well as insights on demographics and other factors.

Find “Breakout” Keywords

When you search your topic in Google Trends, as a result, you will also get “breakout” terms along with your trending keywords. These are the keywords that suddenly appear at the top of search results. It's like super-popular keywords being used by a large number of people all at once. When you use them on your website, it changes to attract more traffic and a higher ranking in Google search results.

SEO experts suggest that breakout terms provide a competitive advantage because these keywords have low competition and hold the top Google ranking for a short period of time. This also means they can fade quickly, often becoming short-lived fads. So if you plan to integrate these keywords, use them as soon as possible, while they are popular in the search engine.

Analyze Your Competitors

Keeping an eye on your competitors is crucial for your business success. It helps you stay updated about industry trends and identify market opportunities. Google Trends helps you understand your competitors to maintain or gain a competitive edge in the market. If you are wondering how, then let’s take an example:

If you are a digital marketing service provider who follows the best practices and latest technologies, but while you are giving your best, you are struggling with sales issues. Google Trends can help you analyze your competitors. You can reveal their popularity relative to others in the market. You can learn about the topics that they are serving to their audiences. By thoroughly analyzing these reports with the help of Google Trends, you can know what will work best for you. You may start to offer similar discounts or simply add something interesting to your services.

Discover Content Ideas

In Google Trends, there is a dedicated section named “related queries” that shows a broader picture of your topic. This section helps you find more relevant terms around your main topic. If you're a content creator, you can search for your topic, and in “relegated queries,” you will find trending topics associated with your primary niche. That will help you expand your content ideas on your subject.

Recognize Local Search Patterns

Businesses that want to target their local audience can use this software to recognize their local search patterns. When targeting your local audience, it is important to use the best local SEO strategy. Google Trends allows you to identify keywords that are most commonly used by your local audience when searching for your industry-specific niche on the search engine. Overall, including Google Trends in your local SEO strategy will help you find the right keywords based on demographics and timing.


Google Trends is an essential tool for SEO company and individual digital marketers, through which you can perform keyword research, keep yourself updated on the latest trends, and discover topics that are relevant to your target audience. Using this amazing tool, you can make sure that your backlining efforts are up-to-date and aligned with the interests of your target audience. All these advantages from Google Trends empower you to make robust SEO strategies for higher ranking on search engines.

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