Types of Facebook Ads- Which Is Right for You?
Dec 13, 2023 Manish Bharadwaj DIGITAL MARKETING
Facebook is a great platform to advertise your brand, products, and services. From images to videos, you can try the different forms of Facebook Advertising for the promotion of products and services. This platform provides various kinds of ads for the different business types and sizes.
This blog lists the different types of Facebook Ads for the various kinds of businesses. These ads promote the different kinds of products and services for the various businesses.
Different Kinds of Facebook Ads
Facebook ad is one of the best marketing techniques for promoting the products of any business. Here are the different kinds of Facebook Ads for your online business:
1. Video Ads
Video ads are ads in the form of short or long videos that talk about a product or service. You can use motion graphics in the videos to promote your products and brand. There are 2 ways to post video ads on Facebook. You can create a video ad for your business or promote other ads that contain a video.
Ads with video get a higher rate of engagement than other forms of ads. You can choose various parameters for creating Facebook video ads such as aspect ratio, video length, and ad sizes.
2. Slideshow Ads
Another way of promoting a brand is a slideshow ad. You can post images or videos to explain the brand story. You can create brand awareness with the help of a slideshow ad. Apart from that, the slideshow ads also catch the attention of the users quickly and increase traffic. They help to generate leads in the business and help to convert inquiries into potential customers.
In addition, you can expand your business reach and improve your conversion rate with the help of slideshow ads. These ads also bring local awareness among the customers and boost sales of the business.
3. Poll Ads
Poll ads are very useful in connecting with the targeted audience. They help the users to get answers to the questions and engage with your brand. Apart from that, you can also find the likes and preferences of your customers through Poll ads.
In addition, it is easy to do research in the market with the help of poll ads. You can choose current topics that suit the interest of your audience to improve your engagement rate.
4. Instant Experience Ads
Instant Experience ads are types of ads that interact with your audience effectively. You can provide the links on your Facebook page by which the users will be able to land on the pages that match their preferences.
These ads are full-screen and multimedia types of ads that provide a rich user experience to mobile users. You can post videos, images, and high-resolution photos to these ads to enhance user engagement. Many brands go for Instant Experience ads to give an immersive user experience.
5. Collection Ads
Another type of Facebook ad is Collection ads or mobile-only format ads. It maximizes the mobile user experience that helps users to find and discover products and services. You can showcase your products better through collection ads. Add beautiful images and videos to your business ads to improve sales and engage more users.
Images and videos that you use in your ads will pop up whenever the users click on them. Visitors will know about the latest deals and offers of your business by visiting your website. Moreover, the collection ads will increase the engagement rate and make users install your apps more.
6. Lead Ads
Lead ads will simplify the process of collecting the personal details of the customers. Through lead ads, you can offer the feature of filling out an online form to your users. It saves time and provides you with all the necessary details of the customers for future reference.
Additionally, the lead ads help to increase the email list connect your ads with email service providers, and leverage automations. You can also get new contacts and add them to your list for a smooth workflow.
7. Messenger Ads
Messenger ad is very useful for businesses of various kinds. They offer a personalized experience to the users through messages. These ads usually occur in the inbox when you are having a conversion in Facebook Messenger.
According to a recent survey, 84% of mid and large businesses use messenger ads to promote their products and services.
You can generate heavy traffic and more leads in your business through messenger ads. They also provide a higher conversion rate than other kinds of Facebook ads. When a user clicks on a Messenger ad, he will land on the page like an app or website. Messenger ads can be used on Instagram as well as WhatsApp.
8. Augmented Reality Ads
It is one of the best Facebook ad ideas to use Augmented Reality for brand promotion. Although these advertisements are more engaging than other ads, you can still use them to gain a high engagement rate and conversion rate.
Additionally, you can create brand awareness and increase business reach through AR ads. These ads will give a whole new experience to the users while viewing the products. They offer the comfort of viewing the products from every angle and side. Many footwear brands use this technology to showcase their products.
9. Dynamic Product Ads
If you want to remarket your products, use Dynamic product ads. They will show the products to the users who are highly interested in your brand and company. It is easy to conduct a marketing campaign on Facebook through dynamic product ads for your business. You can use these ads for product catalog sales and other marketing tasks of your business.
Final Words
These are the different kinds of Facebook ads for business that you can try to expand its reach. These Facebook Ads Tips will boost engagement rate and convert inquiries into final sales. You can hire a Social media marketing company for your new business and get more sales.
