What are the most vital needs for a website so as to increase brand awareness as well as to generate more sales leads. Our checklist for an effective website in order of priority given below:
1. Purpose & Goals
One of the most vital tasks of site-building is to find out the goals of your business website. Defining goals and purpose for your site helps you determine who your target audience is, what their challenges are, what they deem important, etc. Once you know the prime goals of your website, you can effectively organize and prioritize web page content.
2. Design & Navigation
A lot of businesses think that having great products and services rather than a great website, is enough to attract web visitors, but this completely wrong. Website design plays a key role whenever you have online visitors whether you have a great product or service. Providing amazing user experience come through a great choice of design and interface. Ensure that you have great design and navigation and must test it yourself as a user. Besides, invite your family members and friends to test your website and make changes based on their experience.
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3. Branding & Identification
Your site must express the value you bring and your unique competitive advantage. The company logo is prominently displayed on the header of each page. And the color scheme is compatible with the logo and overall brand. Besides, contact information should be connected to from each page of the website.
4. Legal & Compliance
5. Security & Technical
You need to use a secure credit card processing service as well as display the right logo to instill customer confidence. Ensure that all forms have tested and do function properly. Also, resulting data from sales is stored in a good order and easily accessed.
6. SEO Maximization
We know that each web page has a unique page title and also Keywords have been embedded into each page. Your web page text includes many keywords, which improves your search engine ranking. You must provide a considerable amount of relevant and valuable content on your web pages for optimal SEO. Also, submit your site regularly to search engine or use a submission service to do so. Determine if your website meets the criteria so your site visitors are engaged, impressed as well as compelled to take action.
Now you have made everything perfect as per the above checklist for effective web design. You have a captivating design now with great content, and all browsers and all device compatibility but are that all. Of course, No. you have to use “Call to Action” button (it can be anything like free sign up, free trial or simple mail subscription) to prompt your users to take action on your site,