Get Your Brand Cited in ChatGPT, Gemini, Perplexity & Google AI Overviews

Generative Engine Optimization (GEO) is the practice of getting your brand mentioned and recommended inside answers generated by AI engines like ChatGPT, Google's AI Overviews, Gemini, and Perplexity. Traditional SEO gets you ranked in a list of links; GEO gets you cited in the single answer the AI gives, increasingly where people now start their search.

This matters more every month. A growing share of searches never reach a list of website links: the user asks an AI, gets a synthesised answer, and acts on it. If your business is not part of what those models cite, you are invisible to that audience no matter how well you rank on classic Google. GEO is how you stay visible as search shifts.

What GEO involves, and what we do

At SAM Web Studio, we approach GEO as a technical and editorial discipline, not a buzzword. Our work includes:

• Structured data and entity optimisation so AI systems can clearly understand who you are and what you do
• An llms.txt file and clean, machine-readable site structure for AI crawlers
• Citation-ready content: clear definitions, factual claims, and answer-shaped writing that models can quote
• Authority and corroboration building across the sources AI engines trust
• Tracking and reporting where and how your brand appears in AI answers

GEO vs AEO vs traditional SEO

These overlap but are not the same. Traditional SEO optimises for ranking in Google's classic search results. AEO (Answer Engine Optimisation) targets direct answers like featured snippets and voice results. GEO targets citation and recommendation inside AI-generated answers. Strong traditional SEO is the foundation both AEO and GEO build on, and we handle all three as one connected strategy.

Why work with us

We are a hands-on, technical team that has built and optimised websites since 2012. The same people who plan your GEO strategy also work directly with your site's code, structured data, and server, so the technical foundation AI engines depend on is done properly, not outsourced. If you want your business to show up as AI search reshapes how customers find you, send us your site and we will assess where you stand.