Google Ads vs. LinkedIn Ads: Which is Better for Commercial Targeting?

What are Google Ads?

Google Ads is Google's online advertising platform that lets businesses and organizations advertise their goods and services on the Google search engine. Google offers you the opportunity to display your products and services through mobile apps, videos, and other websites. It is an effective way to connect with your audience.

Today, Google ads have become one of the best methods in PPC ads. It provides the power to advertise your brand, product, or services to boost its reach and ranking in search engines like Google. Google Ads are effective in enhancing brand awareness and increasing website traffic on the digital platform. You can contact any digital marketing companyto create, manage, and grow your visibility in Google. They set a budget, choose where your ad will appear, and measure the impact. Even a web development company can design a custom web template for result-centric ad campaign for you that looks appealing.

What are LinkedIn Ads?

LinkedIn ads are a paid advertising platform by LinkedIn, a professional social media network platform. It specifically caters to B2B marketing for businesses with an extensive range of ad features. LinkedIn marketing helps you in lead generation and promotion of your brand. It also helps you in enhancing your website's organic traffic and showing it to the right professionals.

LinkedIn ads target users on the basis of their professional criteria, like company size, industry, and job position. The platform ensures a precise connection with the right audience. LinkedIn ads are also beneficial for B2C businesses and organisations that want to market their work-related goods and services.

Key differences between Google Ads and LinkedIn Ads

So far, we have explored that both Google ads and LinkedIn ads play a trailblazing role in enhancing your number of potential customers and strengthening your brand loyalty. However, both platforms have the same purpose, but they both function differently. To know which one works for you, we are going to see the differences between the two now! Here are the main difference between Google Ads and LinkedIn Ads:

Expenditure

Google Ads is a cost-effective PPC serviceas compared to LinkedIn Ads. It works on a cost per click (CPC) and a cost per impressionparadigm, although the cost varies. Google offers you the opportunity to avail the average CPC cost of just 1$, but for that, you need to work on your audience segmentation. Otherwise, the cost dramatically increases and may not lead to a satisfying return on investment.

On the other hand, LinkedIn ads can be more expensive than Google ads. It is usually higher because of the focused professional targeting. Both platforms provide a CPM choice for video and display advertisements. However, LinkedIn is still costlier here than Google. That means if you have a limited budget, then you should prefer the Google advertising method. It provides a wide range of features over LinkedIn’s limited variety.

Target customers

Google Ads is introduced by Google, which gives you strong target audience tracking. With more than 4 billion users worldwide, Google's enormous global reach is undeniable. It can be assumed by companies that almost every brand’s potential customers use Google. That means, using Google Ads, you can get the opportunity to find and attract your target audience. You can get help from Google Analytics to make your targeting even more precise.

LinkedIn marketing, on the other hand, is excellent at B2B marketing and targets professionals with precision. It gathers the audience according to industries, job descriptions, and company size. LinkedIn ads can ensure better quality leads and conversions if you want to target professionals from companies, IT sectors, and decision-makers seeking business solutions. You can choose PPC services to determine what works best for your company.

User Intent

One of the foremost factors in the debate between Google Ads vs. LinkedIn Ads is user intent. Google Ads is a better solution to target users who are looking for products, services, or solutions. If you want to connect with buy-ready leads, you can get help from this method.

On the other side, LinkedIn captures user intent differently. It targets users on the basis of professional networking, job roles, industries, and B2B decision-makers. It may not be about immediate buying, but more about exploring business opportunities, brand awareness, or industry insights.

Lead Generation

Google acts as a powerhouse for Lead Generation because of its extensive reach globally. Since many people access this platform for their goods and services, your ads will appear in their searches.

On the other hand, on LinkedIn Marketing, things are different. Mostly, users are here to search for job opportunities or want to socialise with like-minded professionals. Nobody comes here for shopping purposes. But LinkedIn allows the feature called message ads, where you can directly message target leads and land in professionals' inboxes.

Bottomline

Overall, who wins between Google Ads and LinkedIn ads? The crux of the whole discussion is that it depends on your specific business goals and requirements, that what you will prefer between Google Ads and LinkedIn ads. One company can find Google a more feasible option, another can prefer LinkedIn.

In fact, Google ads provides targeting for both B2B and B2C. While, LinkedIn ads provide precise targeting for B2B professionals. That makes it the ideal option for lead generation. So, the decision is yours! If you are still confused regarding what to opt for, you can get in touch with any reputed PPC company. They have expertise to offer you the best possible choice according to your target audience and business goals.