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We have already entered the final quarter of 2017 and it will be an ideal opportunity to begin setting up our digital strategies for 2018. Businesses will be looking at their promoting and marketing endeavors over the previous year and making plans for 2018. Besides, it is extremely vital to take a look at the Search Engine Optimization (SEO) developments we have witnessed in 2016 and 2017 so we know where to head for the upcoming year. You must explore the top SEO Prediction for 2018 before you go off making plans to increase or scale back on your digital marketing efforts.
1. Accelerated Mobile Pages (AMP)
AMP, a project from Google and Twitter designed to make fast mobile pages, is the open source initiative that enables publishers to develop mobile-optimized content. Most of the features of a desktop site become useless when it is opened in a mobile. So, providing an SEO boost to AMP content will become very significant for the publishers, because a slow-loading site affects Search engine results page (SERP) rankings severely. While a fast-loading site enjoys better visibility and reduces your bounce rate.
2. Voice Search Will Take Over
It’s getting louder and louder. Voice search is a quicker, hands-free option where you use regular spoken English to pose a question. According to a study conducted by Northstar Research, “55% of teenagers and 41% of adults are already using voice search daily”, and the figures are set to rise in the future. Besides, technological improvements and upgrades have cut down the discourse acknowledgment word blunder the speech recognition word error rate from 20% to 8%, which has provided voice search more credibility. Also, short tail keywords will give way to the long tail, conversational keywords as voice searches will in more and more use natural phrases common in day to day conversation.
3. In-Depth Content
The time has almost gone when posting a 300 or 350 words content and have it pull weight in a Search engine results page. These longer the post, for example, 700 or 1000 words or even more, the more likely it is to rank on the search engine result page. Longer articles are being shared on social sites more and more and engaging readers for repeat visits, and at last being viewed as more competitive to Google, Yahoo, and other search engines. Today, more and more companies and or organization are moving to toward long-form content as word counts carrying more weight, particularly in long form.
4. Local SEO
This has always been vital, but for 2018 it will be more important than ever. Local search has very clear synergy with voice search and mobile search. The recent pigeon update (from Google (Launched on July 24, 2014, for U.S) has more than presented their commitment to this aspect. And, the best way to optimize for this trend is to ensure your Google Map information is current, create listings on local directories as well as review sites with consistent NAP (Name, Address, Phone Number) information, and write content optimized for local keywords. Google now scrapes data from mobile applications and displays that information in search.
5. Schema Structured Data
Do you know why some of the websites get thumbnails, stars, and prices under their search listing? No, don't worry we will tell you. It is because of structured data. Structured data can be added directly to your web page’s HTML markup, and help search engines generate rich snippets, which are then shown in search results. It is just a technique of tagging the data in your web pages with schema markup in order that search engines like Google, Yahoo, Bing, etc., can better understand them.
6. Artificial Intelligence In SEO
Artificial intelligence (AI) can be classified into 3-Categories: 1) Artificial Narrow Intelligence (ANI) which refers to a solitary thing, 2) Artificial General Intelligence (AGI) where the AI can do everything like a human and 3) Artificial Super Intelligence (ASI) where the performance of the AI is beyond a single human’s capabilities. Search engines can understand additional search queries prone to happen after initial search better and give best results for search queries based on user engagement metrics instead of whether complete page optimization is finished with off-page and on-page tactics.
7. Visual Content Preference
Today, Visual Content is one of the most powerful communication mediums available to brands. Human brains process visuals more efficiently and proficiently than text alone, which makes visual content more engaging, absorbing and effective. These days, a large number of people are not reading content on the web but focusing on videos, pictures, and films. That is why it is so vital for you to provide your audience with such content, which will awaken their interest instantly.
8. App Marketing & Indexing
As a marketer, mobile is an extremely powerful place for you to connect with your audience and apps are now a vital part of our daily micro-moments, with people spending an average of 30 hours every month with them. Apps not only help us to reach and engage users anywhere but they also provide useful insight into user behavior and other data that you can use to create more relevant and valuable experiences for your target audience. Do you know 2015 witnessed a huge increase in app launches and the average time in the app too leaped by 11 to 12%, suggesting a lengthy and frequent interaction of people with apps? And, the trend is set to continue into this year and the upcoming year 2018.
9. User Experience
Slower-loading web pages are related to higher bounce rates, and up to 45% of visitors are likely to abandon a site if it loads longer than5 seconds. But, Accelerated Mobile Pages pages can solve the speed problem, thanks to the "lighter" HTML and CSS they use. Also, AMP content is cached in the cloud as well as delivered from the Google-hosted cached version rather than from your server, AMP pages load 30 times faster.
10. Mobile Penalty
Do you know Google is trying to put mobile users first? Yes, it is. Google makes an announcement that you should use responsive web design (RWD). Most websites using responsive design deal with slow load times, which have negative SEO consequences, meaning your SEO ranking is negatively impacted. There is a site speed penalty for mobile, so it seems like Google wants us to have a responsive website that loads fast. You may see a drop in your rankings if your site is misconfigured for mobile users. Now that you have read it all SEO prediction for 2018, do you agree? What’s your opinion on these predictions?