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How Does AEO Work?

Answer Engine Optimization helps users increase the trust and authority of your website. When a piece of content is displayed at the top of a search engine like Google. This creates a positive impression on your users and increases the likelihood of them visiting your products or services. Here are the main Answer Engine Optimization strategies:

Content Structuring

This is one of the best AEO methods to show your website content in AI-generated responses. You need to ensure that while writing content on your website, the overall structure of your content should be in line with Google metrics and what people like.

When preparing content for your website, ensure to cover all the top frequently asked questions regarding the topic. You can spend some time in research and find out which words and phrases your audience is using when they search their queries in search engines like Google.

For example, if you run a website about digital marketing and your audience can search for “best digital marketing company” or “5 Social Media Marketing Strategies To Follow," your content should be well-written to answer these specific queries. Doing so will help the Google search engine scan and understand your content on its AI-generated content.

Schema Markup

Schema markup helps search engines understand the entire content of your website. There are plenty of websites online that can make it hard for you to stand out. Schema markup is a type of code that you can mention to your web page to add structured data for search engines.

When you have a website where you provide structured data. This is an additional step taken to increase the chances of getting your AI-based content. For example, if you're writing a blog, structured data can tell search engines details like the title of the blog post, the date it was published, the author, product prices or reviews.

Understanding User Intent is Key

Google is the largest search engine in the world. That is popular for showing the best results for their users. For example, if you search for an SEO company in your location, it will show millions of websites in just a few seconds.

However, it still has some issues that need to be fixed for more accurate search results. The new update from Google is expected to provide significant improvements for its users. It is going to align users' searches with search results will be an important objective of these new core updates. Serving users' intent is now more important than ever for Google. The major August 2024 update is designed to better understand what users are searching for and provide search results that meet those needs.