Importance Of Hashtag in SEO And SMO
Jan 6, 2017 Manish Bharadwaj
Search Engine Optimization (SEO) is an issue for businesses or webmasters who want to expand their reach to a wider expected audience base. Every SEO company in Delhi is using #hashtag effectively for their brand as part of their SEO strategy. Hashtag use on social media channels can help you successfully get this goal. Hashtags in Social Media Optimization (SMO) have a certain influence on businesses. Approximately 97% of businesses use social media in this new globalized and social world, for their marketing and promotion.
Hashtags are a very vital and efficient way to find content related to a particular topic, and the people talking about those hot topics. Also, when you optimize your content and updates with hashtags, then they become far more visible to others on both social media platform and search engines.
Some Key Social Media Platforms which support hashtags:
Twitter is the platform is from where the trend of these hashtags originated from. And still, continues to be the most used social media channel for these.
When it comes to sites supporting hashtags, FB is new because hashtags in facebook came up in 2013. You can find other hashtags and enter into a conversation of your interest.
It also uses hashtags. On Pinterest, one can search for pins and content by clicking on a hashtag.
Hashtag use at YouTube is most frequent or common within the comments section. People will leave comments with hashtags, which can then click through to a page with videos that contain that hashtag in their title.
Apart from these social media platforms, hashtags also used in Instagram, Tumblr, Google+, vine and Kickstarter.
So, as an online marketing company you cannot ignore the importance of hashtag marketing strategies.