Why Your Business Needs Ecommerce Website
Feb 23, 2017 Manish Bharadwaj
Nowadays, it has become mandatory for the traders to have Ecommerce website. The reason being more than 70 percent of the people living in the urban and semi-urban area prefer to shop online. This is the most convenient way of shopping as you need not to move from pillar to post in order to search the desired product.
Having an ecommerce website gives you a competitive edge. It not only helps in branding your company but also helps in boosting your sales. Most of the people are using internet these days. With the help of an ecommerce website, you can make your reach to the new buyers from some other geography. An ecommerce website is a low investment high return business model.
What should Your Ecommerce Website Must Have?
Though, there are several open source scripts available online which can help in ecommerce website designing. It is recommended that you should use not use these. Rather, you should hire a profession to design your ecommerce website. Some of the attributes which are only provided by a professional are discussed below. These attributes will directly influence your sales.
It is necessary for you to provide user-friendly interface. The reason being your buyer has come to you after searching lots of websites. If (s)he doesn’t find proper interface, then (s)he will navigate to some other website. So, interactive interface is very important.
Proper Linking & Navigation
As per statistics, 90 percent of the online sales fail because of improper navigation and linking. There is no need for you to fill up the menu bar/ side bar with lots of links. These will create confusion in the mind of the buyers. You put only few which can help in proper navigation.
The infographics are very important. They consist of content and images. Most of the ecommerce websites don’t contain any text content except price and product description. Avoid using this habit. Create unique description of your product and try to give your USP in this. Provide images of product from different views so that buyer get complete info of the product.
Secure Payment Gateway
A simple “s” in the http can infuse lot of trust in your buyers, thus enhancing your sales. Provide SSL certificate to your website so that buyers don’t hesitate to make transaction through your website.
SAM Web Studio is specialized Ecommerce Website Designing Company in Delhi. We offer highly functional ecommerce solutions to cater your business needs. Call us at +91-9968353570 to get affordable Website Packages.