How Proper Navigation Linking Help In Increasing Conversion Rate
Feb 20, 2017 Manish Bharadwaj
The main job of websites is to make generate online leads and to convert visitors into potential buyers. The world is very competitive and the buyers have “n” numbers of option available to make the purchases. In such situation, how to convert a visitor into buyers is certainly a most pertinent question.
In order to increase the conversion rate, the designing plays a crucial role. How? We are going to discuss this here in this blog. In most of the cases, the conversions are inspired by the designing of the website. The reason behind this is that people are more attracted towards the visual representation. The colours, the designs and the flexibility offered in the web page lead to the conversion rate.
In order the increase the conversion rate, it is recommended to power your website with proper navigation and linking. The reason for this is that the visitors don’t have much time. When they come to your site, they want very flexible interface. If they find anything confusing, they won’t waste time on your website. What exactly to do?
Put Selected Links in the Menu & Side Bar
You should avoid to put too many links in the menu and side bar. Too many buttons, at times create confusion in the mind of the visitor. They just want smooth running interface. So, use only few links so that they can easily do the navigation.
Avoid Puzzling Navigation
The navigation should be free and flexible. If the visitor wants to move from one page to another, then (s)he should not face any difficulty in this. The read more buttons and all should be given in a proper order so as to avoid any confusion.
Clear Call To Action
The call to action is very important. When the visitor reaches your website, then (s) he must know what to do next. If you are rendering some services, then you should provide the enquiry form so that the visitor can communicate with you. Try to give the enquiry form above the fold. If you are selling any product, then you should provide clear add to cart button along with the product.