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SEO (Search Engine Optimization) is a process of making a websites Internet ranking high on the search engine results page (SERP). Therefore, SEO is the key components of almost every business marketing strategy, and it encompasses several website components like keywords, content, code, competition, headers, page titles and much more. So, executing SEO campaign may be both labor intensive and more time overwhelming. It is very important to measure SEO Success after Google updates because Google rolls out a new algorithm updated every time.
Every Business owner, website owners or individual who spend huge money and time as well on SEO or for optimizing their websites in the search engines such as Google, Yahoo, and Bing, always want to know that" are they getting a good return on their investments" "Is their SEO campaign working or not" and Should they continue to invest on SEO campaign". They can get all the answers just by measuring their SEO campaign just after latest Google Updates. If they get high ranking on search engines pages that mean their SEO campaign is working, and if not, then they have to change their strategy for better ranking. Below, we have given some major areas, you must measure:
Conversion Rates: An important element of SEO success, which will provide a good and clear idea about your SEO success after any new algorithm update by Google, is "Conversion Rate". If your research keywords are exactly where your traffic is coming from, then your SEO team did an excellent job. For example, if your site gets 100 visitors, and out of 100, 5 turns into your customers, then your conversion rate is 5%. Remember, track your conversion rate on a monthly basis so you will know “Is it moving or not”. If it is moving, then ok, if not, then you need to look closely at your SEO marketing strategy.
Social Marketing Success: Today, social media or social media optimization is one of the big and important parts of SEO, and if you hire an SEO Company for your website, then it is a good sign or indication for your business if your social marketing success climbs. You can evaluate your social marketing success by knowing "Are your Twitter follower numbers increasing day by day? Has your Facebook friend list is growing? Or is your social campaign bringing traffic to your sites? Etc.
Traffic: You must evaluate the quality as well as the volume of traffic, which first page rankings deliver after Google updates because the first-page ranking is useless if do not provide a sufficient right kind of traffic. You can use some matrices including Bounce Rate and Pages per Visit to determine the quality of traffic while volume can be measured by on the total number visits that come from organic search.
Other important areas you must measure are Traffic Levels, Page Rank, Lead Generation, etc. Tracking these important components will not only provide you to measure your SEO current performance or success after Google updates but also allows to help you take the right decisions for the success of your SEO campaign in the future.