To apprehend cart abandonment, let us take an example of the physical store. In this, the visitor comes, picked some of the items and then move to the cashier. After that instead of paying (s)he abandons all the items in the basket and moves out of the store. Same is the case with the ecommerce website. People come to your website, select some of the items but left the website without making the payment. In nutshell, you will not gain any sales. Let us analyse factors which are responsible for this and what should be done to reduce this.
Lack of Trust
The online frauds and identity threats are no more jokes. People are pity much concern about these. In such scenario, it is recommended that you should infuse trust among your buyers. This can be done by providing them assurance that your website is free from all kinds of online threats. Norton, VISA etc are some of the trusted names which are loved by buyers. So, provide SSL certificate to your website in order to win the trust of your buyers. The SSL certification helps in assuring them that their identity and information is secure with us. Let me discuss some other trust factors.
Product review is an excellent way to win over the hearts of the people. Provide reviews to your product so that people find it an easy picking. Reviews ensure that the product has been in use by some other people. Another important thing which your ecommerce website must have is FAQs section. People wants instant response to their questions. This section helps them in exploring more about your company’s policies which eventually results in boosting your online sale. About us page, contact details and office locations are some other things which a buyer look for before making a payment. So, power your website with such things.
Avoid Navigation Disaster
Proper navigation is very important for your website. Don’t make your visitor confuse by putting too many buttons in the menu column or in the side bar.
Speed is must
Try to provide fast loading speed to your website. The reason being the visitors don’t have much time. They will not waste time while waiting for your website to load. So, use compressed images in order to improve the speed of your website.
Accept all payment possible
Give flexibility to your buyers by accepting payment through credit card, debit card and internet banking. More flexibility you provide in payment acceptance, more will be the chances of online lead generation.
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