Search engine optimization (SEO) is extremely important for every online business today. It helps businesses to get noticed by their target audience online and keeps them updating their business site with original and informative content. But, SEO trends come and go all the time. Therefore, it has become crucial to keeping abreast of the latest trends in the SEO world.
Here are top 5 SEO trends that online businesses expect to see in 2017:
Content Marketing: The goal of content marketing is to provide value to site visitors. If you want to create a great content marketing campaign, then you must focus on providing answers. Keep in mind that every word you write should have value and provide answers to the questions your readers or visitors might have. The goal of content marketing is to provide value to site visitors.
Mobile Search Will Remain Important: Today, people are using all kinds of mobile devices to access the Internet, so it became vital to design business websites for laptops, Smartphones, tablets, etc. More businesses will find their way onto mobile websites in 2017. Also, mobile optimization will take center stage, thus it's time for you to create SEO strategies for mobile searches.
Informative and Engaging Content Will Rule: Interactive content gives a unique, intuitive feel and it can promptly motivate someone to take action. These days, SEO are merciless to duplicate or copied contents, but it is becoming even more hard to rank in search results even for short content that only conveys some pieces of information. So, articles and blogs that are between 1,000 and 1,200 words get better rankings.
Videos Will Rule Continue: If a picture is worth thousands of words, videos are worth a million. Videos are an incredible way of keeping people engaged and entertained. You can improve your website ranking of your page on the search engine results pages (SERPs) by using videos. Videos make for 60% of all Google searches worldwide. Also, Google has started providing attention to blended results or searches. Therefore, you must grab this opportunity to appear on the first page of search results simply by including engaging videos in your content.
Local SEO to Become Even More Important: We have seen a steady focus on local SEO from search engines, business websites attempting to tap the opportunity of a web to accumulate business output. The location will play a vital role in search rankings in 2017. Modern geolocation maps have rendered this trend, big thanks to advanced geolocation technologies. Targeting an audience using location has become a common practice for marketers. This practice will increase even more.
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