Why Is It Important To Focus on Above The Fold Portion While Designing A Website
Jan 25, 2017 Manish Bharadwaj
The websites are designed with the purpose of generating online leads. These are considered as the virtual office of the company which interact on 24X7 basis with the clients to generate leads. It is important to have an interactive website which should contribute in engaging the visitors. There are numerous web designing tips which can help in making your website more interactive.
If you really need to make your website engaging, then you must concentrate on the “above the fold” portion. What exactly this means? Above the fold is the term given to the upper half of the web page. Primarily, it was used in context with the Newspapers but for now, it is applicable to websites. It is mandatory to put important things in this portion as the visitors have their first glance on this portion.
What are the things which you put in this portion?
This portion should contain the menu bar from where the visitors can easily get the idea of your services or products. It would be great if the menu bar also contains the company profile, contact us page, along with other relevant information. Nowadays, some of the templates contain social media links also. These links help in connecting you to your audience.
As I have already said that the websites are meant to do business. So, it is mandatory to provide “Call for action” button in the above the fold segment. You should put enquiry form above the fold so that if any visitor finds your services or products interesting, then (s)he should directly contact you through this form. Apart from this, you can also provide phone numbers and contact email ids so that visitors can use these to start communication.
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