As per latest statistics, people prefer to shop online. This trend can be seen on a global level. The principal reason behind this is that it is the most convenient way of shopping. You don’t need to move from pillar to post to get the preferred product. All you need is to use your laptop/ desktop/ mobile to get the desired product. The merchants are also going online with their products. While selling their products online, they get the chance to meet the new buyers. Not only this, they also get the chance to take their business to the new geographies. In order to sell your products online, you certainly need a website. There are different e-commerce web development platforms available using which you can have your website. The real challenge is that which platform to use when you have plenty of options available. As a developer, I prefer to use Magento. This platform is specially developed to create online stores. As per latest statistics, it is considered as the world’s greatest e-commerce platform which is trusted by more than 2 million merchants.
What is Magento?
It is an open source platform which is used to sell products online. It provides flexibility in selling products online, managing content, managing stock, and running the backend process efficiently. The most striking feature of this is that it is an open source and you don’t need to pay to use it. Let me discuss few of its merits.
Tailored for E-commerce
Unlike other platforms like WordPress or Joomla, it is specially developed for E-commerce. WordPress & Joomla are basically Content Management Systems and cannot offer functionality to this level. In order to convert CMS based websites to online stores, you need plugins. This is not the case here.
It offers high functionality. Some of the striking features offered in this are user dashboard, inventory management, stock management, shipping & supplier management, CMS, Newsletter, etc. These features are considered as mandatory to run an online store. Magento offers these features which provide flexibility to merchants to run their online store efficiently.
Compatible With Third Party Apps
Magento API provides you the freedom of connecting to any of the third party app or plugins. With this, you can select the payment gateway of your choice. Moreover, you also have the facility to install and run different plugins of your choice.
Easy To Customize
With this platform, you can have a fully customized online store for you. As such, there are no such limitations related to designing. You can select the theme of your choice and can customize it as per your requirement.
It provides you the option to optimize your website as per the search engine guidelines. You can rewrite the URLs. Furthermore, you can also use meta tags, descriptions, site map, etc on this platform.
In a nutshell, we can infer from the above text that Magento should be considered as the best e-commerce platform. The reason being it offers features which are must for an online store. Moreover, you don’t need any technical knowledge to handle this platform.
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