4 Key Google Ranking Factors You Must Focus In 2017 And Coming Year 2018
Feb 17, 2018 Saurabh Yadav DIGITAL MARKETING
Want to get rank higher in search engines mainly Google? We want to tell you that there are a large number of people who want the same. For higher rankings in Google and for more organic traffic, you have to compete with millions of business websites. Google uses more than 200 ranking factors in their algorithm such as Domain Related Ranking Factors, Page Related Factors, Site Related Factors, Backlink Factors, Brand Signal Factors, On Site Web-Spam Factors, Off Page Web-Spam Factors, and Some Special Algorithm Rules.
Classes Of Google SEO Factors
On Page SEO
These are factors mostly within the control of publishers. There are plenty of on-page factors that affect search engine rankings. These include Content of Page, Title Tag, URL, Image alt text, etc.
Off Page SEO
These factors build brand awareness and contributing to your rankings in a big way. Also, these are factors influenced by others or indirectly tied to a publisher's site. These include Inbound Links, Social Shares, Domain Age, Reviews and so forth.
Within these two major classes are seven categories of factors. See the table below:
| Architecture | Factors about your whole website functionality |
| HTML | Factors limited to web pages |
| Content | Factors related to the content and quality of your material |
| Links | Factors related to how links impact your search engine rankings |
| Personal | Factors about how personalization influences rankings |
| Social | Factors on how social sharing impacts rankings |
| Trust | Factors related to how authentic and authoritative a site seems to be |
In this post, we've put up a list of top 5 rankings factors that are considered increasingly important in 2017 and upcoming 2018.
Content Quality
High ranking content means to in-depth content that covers a wide spectrum of its respective subject. IN addition to this, the content must provide real value to its readers. When it comes to content words limit, then there is no clear rule of thumb 
about the optimal word count for a blog, an article, as it varies per subject. But, we want to tell you that relatively longer content typically achieves higher rankings. Google prefers fresh pages, but it does not mean that old pages will be unnoticed if you keep your content or page content regularly updated with new content. Keep in mind that regularly updated content is viewed as one of the best indicators of a website's relevancy. So, ensure to keep it fresh and your content is relevant and engaging. Besides, you have good quality links on your website because is the key to ranking.
Backlinks
The most vital factor determining your website's search ranking. Backlinks are incoming hyperlinks from one 
web page to another site. You need to start your link-building strategy very soon as it can take months for search engines like Google to update your ranking and for you to reap the advantages of your link-building efforts. Remember, Google can penalize your site if it seems as though you are getting backlinks unnaturally. Therefore, it's best to be patient, calm and put in the work. There are plenty of ways you can go about building links, such as partnering with popular bloggers, pitching to editors of major news sites and so on.
Technical Factors
Sometimes technical factors ignored in SEO ranking factor examinations. Duplicate or copied content, improper redirects, dubious inbound links and poor navigation are some of the major and most common technical issues. So, you have to solve these problems as soon as possible if you want to play and win the SEO game. Some of the key technical on-page factors include Content, Alt Text, URL, Title Tag, etc, can play an important role in rank likes whether your content has a strong meta-description or not, your site is encrypted via HTTPS or not and whether it uses H1 & H2 tags or not.
Advanced SEO Copywriting
Writing for your audience and Search Engine at the same time is known as SEO Copy-writing. This is a key element and search engines assess the meaning and relevance of your web pages for any 
given topic just by analyzing a combination of different factors such as keyword deployment and the page's semantic HTML Markup by making use of acomplex process called LSI (Latent Semantic Indexing). Some of the key SEO Copywriting Techniques include create a magnetic title, write a killer Introduction, build a better structure for your contents in the form of headings and subheading, good formatting, shorter sentences & paragraphs, use LSI keywords and so on.
Some of the vital on-page attributes which can help to improve Google ranking are Image ALT tags, Page Title, H1, H2 & H3 headings and the mix of relevant keywords used. Keep in mind that it is better to use a wide range of keywords on a page rather than excessively repeat the same keyword since the search engines see more content depth and are able to extract more meaning from the web page.
Schema Code
If you're questioning how to rank higher on search engines? Schema code is a vital ranking factor. Schema markup code helps search engines like Google get a better understanding of particular texts like addresses, recipes, phone numbers, reviews and more. Implementing a site-wide schema code can be really beneficial for small businesses. For instance, it is crucial to ensure you tell Google where your business is located simply by implementing a schema code, but ensure it is correct. So, which factors will you implement into your business or did I missed anyone that you feel like should be included in this list?
