Digital marketing is one of the most prominent waves of digitization that has commendably forayed into the class of impeccable marketing techniques. Also referred to as 'internet marketing' pertaining to the role of the internet as a backbone in this concept, digital marketing deals with the marketing of products and services using digital technology on digitized platforms, particularly the internet and other related media of social communication. Digital marketing surmounts an array of major types/ techniques that encompass this concept of marketing.
Content marketing, email marketing, instant messaging marketing, and affiliate marketing are some of the types, whereas others like SEO, SEM, and SMM stand as three prominent pillars that catalyze and support the process.
Many times, it is noticed that the employees/ employers from non-technical backgrounds often tend to misinterpret these three for similar concepts or at the other times are completely unknown from their different implications.
Considering the heightened use of these three for all industry types and products/services, regardless of the department that an employee belongs to, the person must be acquainted with the basic connotations and uses of SMM, SEO, and SEM.
Even if an organization relies on an SEO agency in Delhi for their digital marketing work to be done, to ensure smooth delivery and skip the possibilities of any fraudulent tactics by the agency, one must be versed with such basics.
Search engine marketing, abbreviated as SEM, is a type of internet marketing that attends to increasing website visitors by virtue of increasing their visibility in the search engines through digital promotion.
The search engine pages (SERPs) are indulged in this process through paid advertising.
Social Media Marketing is one such accumulation of platforms that already has a wide population of prospective users for all sorts of brands, products, and services. All that is required is to scrutinize the target group based on interest, demography, age category, etc. make the most out of it. Social media marketing has surfaced significantly owing to the huge increase in social media trends for daily usage.
Social media marketing is abbreviated to SMM that uses social media platforms and websites for the promotion of brands and products through the terms of digital marketing. This is one of the most rapidly approaching marketing tool that is being readily used by most of the companies that have undertaken digital marketing for their ventures.
Search engine optimization or SEO is the cynosure-type of digital marketing wherein all other concepts are nearly related to this one. Search engine optimization deals with tactics to boost the quality and quantity of traffic on a website. Improvement of unpaid results and exclusion of direct traffic with paid placement is what SEO targets. The amount of visitors on a website is increased through improved search engine rankings.
Majorly, the ranking placement on Google, Bing, and Yahoo are targeted. Choosing the right URL before the website goes live aids the SEO process highly. Utilization of anchor tags and addition of alt text to images successfully benefits SEO. Usage of right headers and creation of titles and descriptions of each page are necessary for the SEO process to give the desired results. Digital marketing agencies are well equipped with these requisites and execute the campaigns accordingly.
There are two types of SEO processes- on-page and off-page.
In both cases, the prime focus is on improvement and continuous refinement of content with measures to optimize meta descriptions and title tags.
SEO and SEM are often mistaken for their identities and usage. SEO is a part of SEM. SEO increases the visibility of the website by increasing the visitors and getting the website to rank higher in searches whereas SEM is the type of internet marketing that increases the site's visibility through advertising and organic search engine results.
Irrespective of the industry or company type, marketing for all has taken up a major digital turn that is cost-effective and highly efficient. Delving upon older tactics will only take any business backward. Thereby, even for non-technical people, it is essential to adopt digital marketing techniques to be it through digital marketing company in India. The reach, content diversity, target group availability and population of viewers are the key benefits to draw from SEO, SEM, and SMM altogether.