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Google Tag Manager Setup Guide and How It Benefits Your Business

Jul 2, 2021   Manish Bharadwaj   DIGITAL MARKETING

How to Use Google Tag Manager: A Complete Guide

If you ask a marketers, you will get to know how important it is to understand the way people interact with your website. Whether you have a website for your large enterprises, for a small business, or a personal portfolio website, most of the future SEO strategies are dependent on it. By tagging your website using Google tag manager coordination with Google analytics, you can get data that you never get before.

Today we will discuss the major complete guide on how to use Google tag manager to get better reports.

Let’s start and dig something about Google tag manager.

What is Google Tag Manager?

A product or tool from Google, that helps SEO experts from digital marketing company to gain extensive insights into a website. You can easily add tags and triggers as it provides an easy way to perform that. You can also add things like Google Analytics and other SEO tools to the website for better insights.

If you are someone who works with clients every time, Google tag manager will help you in improving your understanding of the website and traffic through insights. Also, it allows you to transfer that data and information to the client.

You can use Google tag manager more than just understanding that how users arrive at your website. You can use it for the purposes such as scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, and etc. Also, the Google tag manager can be used to monitor specific things like clicks on a link and items removed or add to the shopping cart in case of an e-commerce website.

GTM is a great tool with a user-friendly interface that allows you to work with tags easily. Website designing and web development company in India add, remove, or edit tags by dipping them into the website’s source code. But with the help of Google tag manager, you can edit, disable, or add new tags without disturbing the source codes.

It has many other features and advantages that can help you in improving your SEO and that we will talk about later in this blog. Now, let’s see how you can set up a Google tag manager account.

How to Set Up a Google Tag Manager Account

Google tag manager is a free and very useful tool to an SEO company who wants to get into the website in order to pull out what’s going on. You don’t have to go inside the source code or have to place scripts to the CMS of your website. You can easily get these things done with the help of Google tag manager. Let’s see how you can set up a Google tag manager account.

  • First you have to log in into your Gmail account on your browser.
  • You can copy paste this link or you can just click on it to get into GTM.
  • You will see an icon “Create account” on top right corner of the box you are seeing on the screen.
  • Now you will see “Add a new account” and a box appearing below it.
  • Complete that account setup by entering account name and selecting country from the drop down box.
  • Advisors here can re-use your account name for your container name.
  • If you are logging in as an agency then a container name should be used for the client. (You can create multiple containers with this account)
  • Click on create.
  • Accept the GTM terms and services conditions or agreements and check the box to accept the terms as per GDPR. Then click on the blue color yes button on the right upper corner.
  • Doing this, you have created your Google tag manager account successfully and then you will see a container ID code that Google tag manager provides and you will paste it on every page of your website to track down all the activities done by the visitors.

How Can Google Tag Manager Help My SEO?

Having tags and snippets well managed and organized will help in improving user experience and that is directly connected to the ranking on search engine results.

The most important reason behind choosing SEO is a better return on investment. If someone has a “contact us” page but no one is using it and make a bigger problem in generating ROI. Creating form submission triggers can help you in getting insights into the people who are using that contact form or they are performing well or not.

Google tag manager has click event triggers that are best in tracking clicks that you can provide on a website in buttons and links.

It also has video triggers that can help you in getting insights into the points like how many people are watching that video, watch time, and where most of them are dropping off from the video. This thing is amazing for the on-page SEO experts and for those who want to improve YouTube SEO.

Google tag manager also offers scroll behavior triggers that can be used to see how visitors are interacting with the website and the content present on it. This will do a great job for those who use landing pages. Scroll behavior triggers analyze how much time a user spent on an article or blog and which part of the content he/she scrolled most. This way you can track down the part which is not liked by the users and you can fix it.

This is how Google tag manager helps in improving your SEO and dig out better results by using more deeper and accurate insights.

Advantages of Google Tag Manager

  • Google tag manager allows you to add, edit, or disable any tag that you need for conversion tracking, analysis, remarketing, etc. There are lots of trackable activities across any website that needs to be tracked so that it can be fixed.
  • Amazing user interface with speedy checking and tag loading allows you to track and collect data accurately and faster.
  • Google tag manager supports all tags and can be managed by adding and changing with time and as per the requirements.
  • You can add or edit any code quickly and easily with the help of GTM instead of changing website codes from CMS. This way you can test and make changes in tags without hiring a developer.
  • To ensure the tags you have made to track down the site work properly or not before they come into action, GTM debugs features allow the user to preview and debug each and every change. It is a better way to troubleshoot and correct the tag's error easily.
  • Whenever you place a tag or make a change in your site through GTM, it creates an archived version so that you can go back to the previous version any time you want.
  • Google tag manager allows an individual to get permission for making changes to the websites and tags as it provides users & permissions management.
  • GTM/s built-in tag is a special feature for classic and universal analytics, conversions, remarketing, and much more. Without the help of a developer, you can easily customize tags without using complex coding.
  • Google tag manager’s free version is more than enough for a lot of businesses and brands. Although, there is a premium version when you can make everything right with the free, why pay for doing nothing.
  • When Google tag manager was first released, it has only two options. Either you can use built-in tag templates or use a custom HTML tag. But after a period, Google tag manager released an amazing feature “custom template”. It is a gallery of templates where community-created templates are available that are created by the different industries. You only have to choose one that you want to use and add it to your container.
  • We all are well known for the Google security they provide to their users on every platform. You don’t have to worry about the custom HTML tags you have created in GTM. Google will auto scan those tags and scripts, if any known malware domain, IP, or URL is found then Google will pause those scripts.
  • Another reason why you should have Google tag manager with you is that it is a helpful community. If anything bothers you or you find any issue, you can post that on its Facebook community page and you will get the help in no time.

Hopefully, this blog will help you in adding Google tag manager to your strategies. If you are looking for something complex stuff to get tracked, you just have to give it some time to learn GTM. Dig deeper and you will get to learn more interesting things about Google tag manager.

You are now clear about the Google tag manager and how it is useful for tracking down the activities of the visitors on a website. If you think you need a professional or expert to manage Google tag manager? Contact SAM Web Studio, a digital marketing company in Delhi that provides high end services that ensure you get the highest possible results out of your investment.

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