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Approximately, 79 percent of the shoppers abandon your ecommerce website without making any purchase. There are several reasons behind that. With the commencement of revolution in the web industry, the merchants have started selling online. Initializing an ecommerce store is very easy. You just need to use a script and to enter your products to start an online store. This is definitely an easy part. The difficult part is to get the shoppers and to make them shop. We are providing you certain tips which will help in optimizing your ecommerce website.
Content is King
Most of the people have a perception that ecommerce websites don’t need any content. This is evident from the fact that most of the websites have no information except product name and price. You should write unique description for your product. No need to write a book, just write USPs of your products.
Content is not confined to text only. Your buyers want to have a good look of the product before buying. So, provide them with more photographs of your product. This will surely help in enhancing the conversion rate.
Categories your Product Properly
In order to provide flexibility to the users, it is mandatory for you to categories your products. The reason for this is that ecommerce websites contain bundles of products and it is almost impossible for a buyer to have a look of all of these. Proper category saves your buyers precious time. It is better if you provide a better filter option based on the categories, prices, etc.
Accept All Payment possible
In order to boost the conversion rate, it is mandatory to accept payment through all modes. Accept payment using credit card, debit card, internet banking and through direct bank transaction. When buyers find an easy way to pay, they will surely love to shop from your online store.
Win the trust of your shoppers
When it comes to make online transactions, we all think whether the payment through the website is safe or not. You can win the trust of your shoppers by SSL certificates. This security certification helps in infusing trust in the shoppers. They will feel relaxed as they are having secure session.
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