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There is no iota of doubt that the preference of the people has changed in the recent times. Nowadays, most of us prefer to shop online owing to the fact that it is the most convenient way of shopping. While making the purchase online, you need not to move from pillar to post in search of the desired item. The growing interest of the major portion of the population in the online shopping has lead the business houses and merchants to start their E-commerce stores. But the most challenging question is all the online stores are earning an equal profit? Does the e-commerce web designing of your online store influence your sale?
The answer to the first question is no. Everyone is not getting the same conversions and revenue. The reason for this is that designing does have an impact on the sales generated from an online store. However, it is possible to enhance your online lead generation by modifying the designing your online store. Presented below some of the points which designers should keep in mind while designing an e-commerce website.
Above the Fold Design
The designing of the above the fold web page is very important. Always use attractive infographics which perfectly match with your business theme. Some the designers use annoying banners which provide the adverse impact on the mind of the visitor which eventually results in the non-conversion of the lead. Provide user-friendly interface with proper navigation links so that the visitors can easily get the information which they are looking for. The designers should avoid too many buttons in the menu bar and in the sidebar. Too many buttons will lead to chaos & confusion.
The e-commerce portals contain thousands of items. The visitors don’t have time to search products manually. So, it is recommended that the web designers & developers should provide proper search & filter option in order to offer an amazing shopping experience to the visitors. If the filtering is provided on the basis of product categories, prices, discounted items, etc., then it would be really great.
Some of the portals require filling up of the registration form before providing access to the product catalog. It is recommended to avoid this mistake. The reason being most of the people don’t have time to fill up the registration form while visiting your website. You should provide them the access to the same. If they find your products attractive, then they will register at your website while purchasing those items.
Nowadays, it has become mandatory to provide the option for product reviews & ratings. This helps in enhancing your credibility among your visitors. This will eventually result in the generation of more online leads & revenue.
SAM Web Studio is a leading Website Designing Company in Delhi. If you are looking for eCommerce Web Designing Company in Delhi, then you should contact us. We are offering highly functional websites at most affordable rates.