8 Major SEO Mistakes You Should Avoid in 2019

Jun 7, 2019   Manish Bharadwaj   DIGITAL MARKETING

In today’s digital-savvy and the technology-savvy world, mastering SEO is a must skill every website owner should know as that is one of the only ways to excel in the market. In order to increase the traffic on the website and to boost up the conversion rates, you always need to move with the updates of the digital markets. SEO is a very old market strategy but every now and then some or other changes keep accommodating. You will get more information about the 8 major SEO mistakes you should avoid in 2019 on the below page.

SEO(Search Engine Optimization) comes with many attributes and in order to be successful, you need to be aware of everything and also keep moving with the new changes. Sometimes, the mistakes being made go unnoticed and you might not know you did something wrong like not properly adding keywords or low-quality link building. These mistakes can decrease your online traffic and the website ranking.

8 major SEO mistakes you should avoid in 2019

Here is the list of 8 major SEO mistakes you should avoid in 2019. Have a look at them below:

 

1)  Plagiarizing Content

 

 

In today’s world, you can find all information on the internet. This is the major reason why businesses face a lot of issues and challenges to generate original content. With the help of unique work, you can stand out from the race of competitors and also it will help in promoting SEO. But nowadays most of the companies just plagiarize everything from the internet.

Search engines have the ability to easily detect plagiarism and in case of copied contents the pages won’t get ranked and the search results will also be poor.

 

2)  Keyword Stuffing and Over-Optimizing

 

 

Keywords play a major role for good SEO. But too much use of the same keyword, again and again, will completely destroy the SEO strategy. For example, you have a keyword as ‘best electrical services’, you should have the ability to use it in a strategic manner in the entire content. In case an article is of 400 words and you add the above keyword 20 times or so, it will just make your content unnatural and spammy.

Keywords can get people to your site but can’t hold them there. Therefore, instead of simply overstuffing the content with keywords, you should focus on just a few targeted keywords that will help to get the good rank of the site on the search engine. Make sure you avoid phrases that will make the content unnatural. Clients should get the feeling that your content has some meaningful information and not that it just for some marketing purpose.

 

3)  Ignoring local SEO

 

 

Most of the search engines like Google etc have the local SEO which helps companies to give the basic information like their client and location. Google has given this feature name as Google My Business. So ideally, if someone will search for any products or services, the very first result on the search engine will be the business provider nearest to the person.

If you miss providing the location of business, products, and services you offer and other information that can be useful, you will be overlooked by the search engine and other sites that will have this information will get an advantage over yours.

 

4)  Ignoring video marketing

 

 

Per day, the average number of videos viewed through mobile is 1 billion. You can imagine how much people are interested and believe in watching videos. By incorporating videos into your business, you can increase the confidence of the target audience into you. A ‘know’, ‘like’ and ‘trust’ factor will develop between you and your client with video marketing. By watching a video, people will stay for more time on your site thus increasing your website ranking. So try to optimizing the Video Marketing.

Ignoring the video marketing can get a loss in your business as you make lose some valuable clients and also the ranking can go down. You will lose the ability to showcase your offerings in a better way.

 

5)  Building Backlinks Without High-Quality Content

 

 

If you are just focused on buying links or exchanging them, you must be informed that this is the biggest SEO mistake that you should avoid and you may be penalized by Google anytime. When you come to the link building section of your website, the primary focus should be on quality. It is beneficial to have 10 high-quality links rather than 100 poor quality ones.

Do not backlink to links which are not anyways related to your site. The accuracy and quality are being valued by the search engines and doing backlinking without analysis can badly hurt your website ranking.

 

6)  Too Many Poor Quality Pages

 

 

Thin content issue is another major SEO mistake that occurs with bigger websites. Thin content pages are the ones that have no added value to the site. Google cannot find any reason to index such site and ends up with your website results omitted or may be the ranking will go down.

 

7)  Not Improving Site Speed

 

 

Loading speedof the website is one of the important factors of ranking in Google. Our focus mainly remains on factors like good content, Meta description, Meta Title, keywords and backlinks etc, but we forget to focus on the website speed. This is another major SEO mistake that you should avoid in order to improve the ranking of your website. A site which takes more than normal loading time is left unviewed by the viewers thus reducing the traffic on the site. Nowadays all the Website Designing Company ensures that website loading speed higher. Simple and useful tips and tricks to improve website speed and performance.

 

8)  Overlooking user-friendliness

 

 

Last but not the least in the list of major SEO mistakes is overlooking the user-friendliness of your site. You should ask yourself questions like is my site user-friendly, is it having a good layout, can a new visitor easily scroll through my site, are all the buttons, contents and everything organized and so on.

User friendliness is a very important feature of good SEO; poor website layout can immediately let the visitors move away from your site. So, make sure that your website is User-Friendly and SEO-Friendly. For this you need a professional website development company that build fully responsive andSEO-Friendly Website as per your need and requirements.

These are some of the Major SEO mistakes that you should avoid in order to have a good rank on your site.

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