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Most powerful Combination of SEO and PPC

Sep 3, 2019   Gourav Bajaj   DIGITAL MARKETING

Most powerful combination of SEO and PPC

What is SEO?

The full form of SEO is Search Engine Optimization. It is the way to get leads and ads from free and natural sources. SEO mainly includes content in which there are different words and phrases. Based on these words and phrases, the content gets the ranking of various search engines. It is through keywords that users search the content on different websites and pages. But there are some several SEO mistakes you should avoid in 2019.

How SEO Works?

Let us go through the full definition of SEO (Search engine optimization) and try to understand it fully. The characteristics of SEO are as under:

1. More clicks

You can get more traffic on your website when the right users approach you. It is by means of proper SEO that you will receive more clicks on your pages and sites.

2. Good quality leads

Your sites and webpages can rule over the internet only if you get good quality ads. Through proper SEO (Search engine optimization), you can attract reliable buyers and customers.

3. Organic traffic

Marketing is the key to grow your business. Search Engine Optimization (SEO) is the method to generate leads and traffic free of charge. It is important to use the right keywords and phrases to increase your traffic.

What is PPC?

PPC is defined as pay-per-click. In this method, you have to pay for each click. Through PPC, you can increase the number of visits to your pages and sites.

How does PPC work?

PPC is the way to pay fees in order to get your ads in the sponsored links. Whenever a customer searches a particular keyword or phrase, the relevant ads will be shown in the different links on Google or any other search engine.

Difference between SEO vs. PPC or SEO and PPC

  1. The key difference between SEO and PPC Pay per click Services is that through search engine optimization, you will get organic traffic unlike Pay per click. In PPC, you have to pay according to clicks. You have to pay certain fees on the basis of a number of clicks.
  2. Another difference between SEO vs. PPC is the importance of results. When you opt for PPC services, the results are better and more profitable than search engine optimization. Through PPC (Pay Per Click), your ads will appear and on the top of organic ads.
  3. By choosing SEO, you cannot expect the good quality of ads like in the case of pay per click. Paying fees on the number of clicks will actually give you better results and a higher position on Google and other search engines such as Bing and Yahoo.
  4. SEO expenses are indirect. When you opt for search engine optimization, there are no charges you have to pay for putting your ads on the leading links. Contrary to that, you have to only pay fees for the total number of clicks you get on the sites and pages.

Advantages of using SEO and PPC together

SEO gives organic results while pay per click is not free of charge. But, you can still extract more juice from the fruits of SEO and PPC if there are some smart steps. The benefits of using both the methods together are as under:

1. Try PPC ways for SEO

One of the best ways to gain leads which SEO Company uses today is merging PPC ads in content. While making content, you can pay stress to a better quality of title tags, content, blogs and Meta descriptions.

Organic search methods take more time than paid-up ads to improve your content. When you pay for your ads, there is a chance that you may get a better lead generation.

2. Increased visibility

The next effective step you can carry out is to hire an SEO expert. He will use both SEO (Search engine optimizationand PPC (Pay Per Click) to make your ads more visible to the audience and users all over the world. Apart from that, these methods increase the popularity of your ads and give more effective results within some time.

In addition to that, your ads will get a better position on Google and other search engines. In this way, you can increase the leads by merging both of them.

3. Paid campaigns

One of the biggest disadvantages of depending on organic traffic is that you may not get the customers for sure. This is the reason why people these days prefer using both Pay Per Click Ads and SEO together. You can hire a PPC expert who knows well to mix SEO and PPC well.

SEO is used to grab the attention of visitors and customers and then you can run PPC ad campaigns. In this way, the visitors will like your marketing strategy and take interest in your purchases, ads, and subscriptions. Furthermore, you can use words like “buy now”, “Subscribe and “Order” and link buttons to it. Such words plant interest in the mind of visitors and you may receive more leads and ads.

4. Find more beneficial keywords

SEO is all about finding new keywords and phrases to drag more and more visitors. Through Google AdWords and other Search engine optimization techniques, you can search for more useful keywords. This will definitely work to generate leads from various parts of the globe.

Further, you can check the keywords which bring you more lucrative results. Then you should link these keywords with PPC strategies. This will help to use even the neglected keywords for the generation of ads.

5. Social media presence

You can use  OFF page SEO and PPC strategies on social media sites such as YouTube, Facebook, and LinkedIn. On these sites, you can get chances for ad campaigns. Through these ad campaigns, you can display your ads to a particular age group ignoring the irrelevant visitors. The same method can be used in SEO strategy also.


Using only SEO strategies will not work alone. In the same way, Pay Per Click becomes costlier if you use it alone. Both methods will give you more profits and take your business to a higher level.

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