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Are you constantly noticing that it has become harder and harder to get referral-based traffic via Google?
This is not just because there is a significant rise in the competition but also because Google has now moved from the blue links and the organic search result from the search engine is no longer generating the traffic like the past.
Worried about it? Question is how to adapt now. Well, don’t worry, we are here to tell you about the recent change of Google and that is the featured snippets.
To let the users search what they are looking for in an easier manner, Google has started focusing on the featured snippets and it has become important for you to understand how to get your work to appear on these Google Snippets to Build More Traffic.
If you are new to this term featured snippets or rich snippets, don’t worry this post will help you. In this post we covered all things which you need to know.
Let’s Get Started
Before we go further explaining the ways to optimize Google Snippets to Build More Traffic, let’s take a look at what snippets are.
Well, featured snippets are the search results that are displayed on the top of the organic results of Google within a box. The snippet will pull out the content from the page linked that is the most relevant answer to the user’s search so that the user need not move away from the result page of Google. The word featured means additional exposure provided in the results.
The simple answer to this question is that you want more of the website traffic. All of us want it isn’t it?
To be more specific, having the content at the 0th position will provide you the best spot in the search engine search result. And moreover, your content is gonna appear twice on the search page. That sounds awesome!
Initially, Search Engine Optimization (SEO) did not consider snippet to be a good thing. When for the first time these featured snippets occurred, most of the SEOs were worried that be responsible for cannibalizing the clicks from the organic listings. The major reason was that Google was showing the answer on the search page straightaway to the users. Then, if people are getting answer itself on the search page why would they bother to click on the link.
But at the same time, other SEO Company in Delhi, assumed that this has been done by Google to enhance the search for the mobile users and they are highly impatient. And although this was true 100% but along with it, there was no decline in the traffic for the websites.
There was a test run by HubSpot which clearly stated that the page without snippet although came at number 1 position but saw a significant reduction in the traffic by almost 38%. Therefore, it has become important to have the featured snippet for boosting the traffic.
Now it’s the time to understand what all type of featured snippets is available in order to boost the traffic. Mainly, there are four types of featured snippets.
Let’s have a look at the each of these featured snippets and how they works and how they are different from each other.
Paragraph featured snippet is one of the most important snippets and is loved by people all over the internet. In an attempt to reply to the question being asked by the viewer, Google has to extract out the text that is relevant from the page.
Paragraph snippet helps in the same aspect by immediately answering the question. Also, additional information can be included after the required information in order to spark the interest of the searchers and encourage them to browse through the page. This increases the click-through rate of the page. In order to answer many short type questions, FAQ pages are a good choice and in case of more complicated questioning, it is good to have dedicated blog pages.
Many times, paragraph snippets are being used for the questions including how to do, why to, who is, which is, why is, where is and what is, etc.
The list featured snippets are used to explain the steps in a more precise and clear manner. This definitely increases the readability of the content and people love reading where understanding is more and complexities are less. This featured snippet lists out the steps that are involved in explaining how to perform an action, for example, preparing some recipe.
One thing great about this snippet is that things will be cleared in short steps and also the viewer will click in order to see the images or to read extra details. The lists can be both bullet list featured snippet or the numbered list featured snippet
Next in the list are the table featured snippets. These are highly popular snippets that are around 29% of the total available snippets. With these, Google loves showing its extravagant capabilities. The table snippet not only extracts the content and gets it formatted but also pull the necessary details that the searcher looks for and create a separate table for the same.
When you are thinking about the featured snippets, don’t just be limited to your website. Google can also extract videos from other sites like YouTube. It will show the relevant clipping out of the entire video. So make sure that videos are properly optimized to be extracted by Google.
Let’s take a look at the ways by which you can optimize the Google snippets to boost traffic:
Improve the overall On-Page SEO of your website. Follow all the principles of SEO optimization in order to get a good ranking for the page. Featuring can be done only when you hold good ranking.
Determine the target keywords. Do proper research on keywords with exact focus on the questions and make sure you target the words that are frequently occurring in the featured snippets.
You can revise the older high ranking content in such a way that it can be featured. Make sure you target the keywords in the first paragraph.
Browse through Google and identify the new content strategy. Try to create contents that can answer the questions like how, what, where and why, etc.
Make your content factual because Google loves well-structured, number-driven factual contents.
You should have a page that answers the primary question and all the related terms as well. Authority and credibility increases with it.
Use annotated and eye-catchy images throughout the pages.
Keep monitoring the queries regularly that you have been featured along with the CTRs and the new upcoming opportunities.
A featured snippet is not responsible just to boost traffic but to increase the relevant traffic. So use these snippets in a proper manner and be ahead in the competition.